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Who we are · The compass behind every programme

Mission, vision & strategic intent.

The guiding statements set by our founders in 2025 and reaffirmed each year by our Executive Committee — the compass behind every AlorPotheSundorJibon programme.

2025
Founded
1
District
7
Thematic areas

Our compass

Three pillars that define why we exist.

Goal · Vision · Mission

The statements that shape every choice we make.

01

Goal

Lift living standards.

Improve the living standard of disadvantaged and vulnerable men, women and children — including persons with disability and minorities — through need-based, sustainable development.

02

Vision

Rights, justice, resilience.

An environment in which disadvantaged and vulnerable people enjoy rights, justice and security, are climate-resilient and self-reliant, and have access to health, education and emergency support.

03

Mission

Stand beside communities.

Deliver programmes that bring sustainable benefit to marginalised people irrespective of caste, creed, culture, ethnicity or religion — by empowering them and sensitising stakeholders, and standing beside them during disasters.

Strategic objectives

What we set out to achieve.

Seven concrete objectives that translate our mission into programmes across five districts of Bangladesh.

01

Health, nutrition & WASH

Promote health, family planning, nutrition and WASH services for women, children and adolescents.

02

Education & livelihoods

Expand quality education, technical & vocational training (BTEB-affiliated) and adult literacy.

03

Women's empowerment

Advance women's empowerment, leadership and protection from gender-based violence.

04

Climate-smart livelihoods

Strengthen sustainable agriculture, livestock, fisheries and climate-resilient livelihoods.

05

Rights & inclusion

Defend human rights, good governance and inclusion of persons with disability and minorities.

06

Disaster response

Provide humanitarian response, disaster risk reduction and climate change adaptation.

07

Locally-led partnerships

Build community-based organisations and partnerships for long-term, locally-led development.

Reviewed annually by the 7-member Executive Committee under Executive Director Md. Arifur Rahman.

See programmes

How we work.

Four moves that turn community needs into durable, locally-led outcomes — listen, deliver, reinforce, scale.

01

Listen

Co-design with community-based organisations and local government — needs assessment first, programme second.

02

Deliver

Run rights-based programmes in health, education, livelihoods and rights with measurable, audited outputs.

03

Reinforce

Strengthen CBOs, train local trainers (ToT) and hand over systems so impact outlives the project.

04

Scale

Replicate proven models into adjacent districts and influence policy through coalitions and advocacy.

Working areas

Five districts. One commitment.

Rooted in Chandpur with active programmes spanning the southeast of Bangladesh — from peri-urban Dhaka to the coastal belt of Noakhali and Feni.

  • 01

    Dhaka

    Advocacy & policy linkage